2025 · Premium hospitality
Suzuka Grand Prix
Speed translated into a room — premium Grand Prix hospitality in Japan.
- ClientRed Bull
- Timeline4 months
- EventSuzuka Grand Prix, Japan · annual
- RoleSpatial design lead
- ScopeHospitality architecture, guest journey, sensory direction
- WithPoints Unknown · Creation Group
Speed, translated into a room. Modular experiential zones designed for flow, connection and presence at the Suzuka Grand Prix, Japan — a spatial approach to audience hospitality at full velocity.
Approach
A returning annual fixture, so the work is a balancing act — hospitality calm against high-energy zones, and design refinement against the raw pull of extreme sport.
