2025 · Immersive activation
Boomtown
An immersive industrial world with its own doors, rituals and rooftop.
- ClientRed Bull · Boomtown Festival
- Timeline2 months
- EventRed Bull Selector
- RoleExperiential design
- ScopeSet architecture, world narrative, guest journey
- WithFables Creative · Creation Group
An immersive, customer-focused Red Bull experience crafted inside Boomtown’s theatrical city — an industrial world with its own doors, rituals and last-light rooftop. The world began as a story: an abandoned reactor, taken from narrative to technical drawings to scenic finish inside a two-month turnaround.
Outcome
It drew the crowd it was built for — and Red Bull is expanding the activation for this year’s edition.
