2024 · Capsule launch
Max Palm — Global Reveal
Forty tonnes of snow under a railway arch for a capsule launch.
- ClientPeak Performance
- Timeline1 month
- LocationWhite Grounds Skatepark, London
- RoleExperiential design & storytelling
- WithPoints Unknown · Creation Group
Immersive design, brand storytelling and experiential wellness for a limited-edition capsule launch — forty tonnes of snow under a railway arch at White Grounds Skatepark, London. Ten professional skiers, Max Palm among them, performed on a half-chrome, half-acrylic “Ice Cube” built to carry the collection’s identity.
Outcome
The event sold out — and the capsule collection sold out within a week.
“Max Palm and Peak Performance pull off the coolest street event in London’s history.”
