2025 · Experiential worldbuilding
Altius — Global Launch
Fifteen cities, one sensory identity — the experiential world of a global spirits launch.
- ClientGrey Goose
- Timeline1 year · 15+ activations
- LocationsIbiza · Porto Cervo · India · London · Paris
- RoleCreative director & designer
- ScopeExperiential strategy, spatial & sensory design, service ritual
- WithCreation Group · Fables Creative · Bompas & Parr
Commissioned with Creation Group to shape the experiential identity of Grey Goose Altius during its global launch — translating the brand's high-altitude clarity into real spatial and sensory experience. Creative direction, bottle-serve choreography and bespoke bar architecture, from Ibiza to the Alps.
Outcome
Over 15 launch activations across a year — Ibiza, Porto Cervo, India, London and Paris — carrying one sensory identity.
